Do you use promotional products to propel your brand? How about branded apparel?
It doesn’t? Oh, damn. That’s a cold-hard mistake right there. Look around your desk, your office, your catch-all drawer…how many logos do you spot?
Right now, 80% of consumers have hung on to as many as TEN promo products they’ve been given. You can bet this has an impact on purchases. If people see a brand consistently, they’ll be more likely to gravitate towards them when considering their next purchase.
About 70% of companies use promo products as part of their marketing strategy and they consider it highly effective in boosting sales. If you’re not using this promo strategy, you’re probably losing business to the competition. Losing business sucks, so consider adopting a promo strategy.
Younger people are more open to digital advertising while older prefer print, but promotional products are the most effective form of advertising for all generations. If that’s not enough of a reason to use the strategy, here are a few more:
1) People Like Getting Stuff
T-shirts, hats, mugs, office supplies, you get the idea. People enjoy gifts, and more than three-quarters of people have positive feelings for brands who give them stuff.
One of the most important things a company can do is evoke positive emotions. The more people like you, the more likely they’ll be to purchase from you.
2) Promo Products Inspire Brand Research
If you’re handed a hat with a logo on it, your gut reaction would be to Google the brand and see what they’re all about. You’re not alone, over 75% of people would do the same thing.
3) Your Brand Will Be Remembered
The goal of marketing is to drive conversions. The best way to drive conversions is to stay on top of people’s minds every day, and there’s no better way to do that than through branded products.
If somebody sees your logo all day, they’ll be more likely to consider you for their next purchase. This is why so many companies send things that can be used around the office, like mugs, pens and notepads.
If you’re excited about promo products and can’t wait to get going, great! Here are a few fantastic tips to help you figure out your next steps!
CG Marketing Group is a talented team of creatives and strategists who can make your business awesome. We like to have fun, but we’re very serious about digital marketing.
To sum us up in a single word — Scrappy. We’re always eager to branch out and apply new tactics to create successful campaigns. Our crew works hard to bring value, get results, and keep our clients happy.