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4 Ways to Market a Small Company

August 30, 2018

4 Ways to Market a Small Company

You ever look at marketing advice and feel like you’re not the target audience?

“Simply put a video on YouTube and get thousands of views and boosted website traffic!”

Ok, great. Now all your small business has to do is rent equipment to create a quality video and use your staff’s time to create the video when they’re already stretched too thin with existing responsibilities. Not to mention it’s hard to go viral, especially when your company is still trying to become established.

How To Market A Small Business

There are numerous examples of exaggerated marketing advice online. Everyone’s an expert, but the tips don’t always match realistic possibilities of small companies. We work exclusively with smaller businesses, and there are a variety of practical marketing strategies. Here are four of many options.

1. Google My Business and Bing Places

Google+ didn’t end up working as a social media platform, but Google My Business is a huge factor when it comes to local SEO. On Google, you can have a profile page for your business, much like a Facebook or LinkedIn profile.

Google My Business is free to set up. You can list your name and description, add photos, adjust where you are on Google Maps, and even post updates or events. When people type in your business in the search engine, they’ll see this information in the search results without needing to click to your website.

google my business listing creative graphics burnsville profile

2. Social Media Paid Ads

This strategy is fairly inexpensive depending on your target audience and your industry. Often, small businesses can spend less than one dollar per click.

Facebook and LinkedIn are the two most popular social media platforms we use for advertising. LinkedIn can be great for targeting professionals, though it’s often more expensive than Facebook.

social media advertising backend facebook ads

3. Local and Community Sponsorship

People like it when a company embraces their city and wants to make a difference. Sponsoring local events or sports teams is a great way to get your name out there and plant yourself in your community.

Engagement is one benefit of sponsorship, but a digital benefit is that you get links back to your website. Event other websites and landing pages will have your logo listed as a sponsor with a link, which will send referrals to your website.

4. Promotions

Do you want more customers? Give them incentives to take a chance on you. Host large sale events with discounts or offer free products and services every now and then. Taking a small hit in revenue is worth it if you can gain more long-term customers as a result.

Get a Free Digital Checkup

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