You got somethin’ to say to me? Good, blog about it!
Small business owners want loyal customers, but let’s be honest, that’s not as simple as it used to be. People can do fast research on their phones and easily find competitors with higher ratings or cheaper prices.
Hey! I’m not a buzzkill! I promise this is going somewhere.
Since people can find cheaper options than you, one way you’ll be able to stand apart is by opening up a dialogue with customers. That’s right, you can build a relationship through content marketing. Blogs can:
Long story short, blogs are sweet and get results. But there are a handful of things you should know to get the most out of them.
Leads will come over time, but quick spikes are more in-line with a strategy like PPC advertising. Blogging should be a long-term strategy to help build a relationship with your audience.
This isn’t a get-rich-quick strategy that brings rapid form submissions. It’s more like SEO, where you gain people’s trust over time through reliable content. Once you hit stride, the leads you get from blogs have the potential to be of higher quality than other channels.
Don’t overload your website with a ton of blog posts and then slow down drastically. Sometimes you’ll see companies post three blogs one month, then zero blogs the next month.
Even if you have a lot of blogs written and ready, stagger the publishing and give your audience a consistent frequency. You’ll be able to churn out content online while having some padding to work on future blogs.
If you’re just writing blogs for the sake of posting them, knock it off. Think about what you have to offer and share your expertise. If you have a fun personality that sets you apart from other companies, then share it proudly!
People can tell if your heart isn’t in the right place and you’re just posting crap in hopes of getting a sale. There’s an old expression that works very well for blogs:
“Write what you know.”– Mark Twain (Maybe?)
Personality will come as long as you’re staying true to the core of your business and you’re truly passionate about your industry. Pinpoint what you have to offer your website visitors first and the brand voice will follow.
Once you have honed in on your topics, your brand should have an identity. It’s how people will get to know you and develop an attachment to your company.
Your voice should speak to customers as though you’re talking to them in person, which happens after extensive market research.
Social media marketing is important. It’s replacing traditional storefronts by being the first interaction people have with your brand.
Share your new blogs on Facebook, LinkedIn and Google My Business and always link back to your newest blog in the social post promoting it.
People won’t go to your website and dig around to find a new blog simply because you told them to. You have to work for their attention, not the other way around.
Giving your fans a link to the blog offers a direct pathway to the new content and will make them more likely to read it.
We’re a print and digital marketing agency in Burnsville, Minnesota and we’re passionate about helping businesses grow. Our team of strategists, designers, writers and developers can help you define your brand and boost your audience.