Category: Apparel

3 Tips For A Promo Products Strategy That Gets Results

Hello there! We recently wrote a blog explaining why promo products are awesome. If you’re on the fence about using a promo strategy, it might be a good idea to check out that post.

Promotional items, giveaways, tchotchkes, trinkets or swag. Whatever you want to call them, the biggest key to success comes down to staying power. If a product is useful and durable, it’s unlikely to get thrown away or stashed in a drawer.

If you’re excited about promo products and can’t wait to get going, great! Here are a few fantastic tips to help you figure out your next steps!

1) Hire A Graphic Designer And Printing Partner

Branded products need to look professional and deliver a wow factor. The design needs to make a positive, memorable impression and the print quality needs to be top-tier.

There are do-it-yourself promo product websites available, but these don’t guarantee the best quality or price. Do yourself a favor and partner with a reliable, experienced company that can offer you design and print services.

2) Choose Quality Products That People Will Really Use

There’s a lot of crap out there in the world of branded products. Cheap headphones with terrible audio quality, sun visors and paperweights may seem like nice gifts initially, but they’re hardly helpful or memorable.

Instead of bland products, go with fun items like stylus pens, candy and simple desk games. Don’t go for middle-of-the-road items just for the sake of marketing. Promo products should be fun or helpful.

Gift selection can be based on event locations or themes, seasonality (snug hoodies and ice scrapers, or golf balls and beach towels), or it can be conceptualized out of a headline or tagline. It’s always important to keep your budget in mind as well.

Here are four categories of branded promo products to consider:

  • Practical/useful: Hand sanitizer, water bottles, tote bags, sunglasses
  • Fun/unique: Mini basketball hoops to put over a trashcan, magic 8-ball
  • Thought-provoking/engaging: Games, puzzles
  • High tech: Phone charger power banks, flash drives, Bluetooth speakers, webcam covers

3) Maintain Your Vision

Know your demographics and remember that you’re targeting a specific buyer persona. This information will keep you focused on a strong campaign theme and guide you through the entire strategy.

In order to make a lasting impression, make sure the items or clothing support your corporate image, brand and campaign theme. Tie in a memorable message that brightens people’s day and gives them positive vibes when they think of your brand.

About Us

CG Marketing Group is a talented team of creatives and strategists who can make your business awesome. We like to have fun, but we’re very serious about digital marketing.

To sum us up in a single word — Scrappy. We’re always eager to branch out and apply new tactics to create successful campaigns. Our crew works hard to bring value, get results, and keep our clients happy.

Email Us For A Free Consultation

3 Reasons Your Brand Needs A Promo Products Marketing Strategy

Do you use promotional products to propel your brand? How about branded apparel?

It doesn’t? Oh, damn. That’s a cold-hard mistake right there. Look around your desk, your office, your catch-all drawer…how many logos do you spot?

Right now, 80% of consumers have hung on to as many as TEN promo products they’ve been given. You can bet this has an impact on purchases. If people see a brand consistently, they’ll be more likely to gravitate towards them when considering their next purchase.

About 70% of companies use promo products as part of their marketing strategy and they consider it highly effective in boosting sales. If you’re not using this promo strategy, you’re probably losing business to the competition. Losing business sucks, so consider adopting a promo strategy.

Younger people are more open to digital advertising while older prefer print, but promotional products are the most effective form of advertising for all generations. If that’s not enough of a reason to use the strategy, here are a few more:

1) People Like Getting Stuff

T-shirts, hats, mugs, office supplies, you get the idea. People enjoy gifts, and more than three-quarters of people have positive feelings for brands who give them stuff.

One of the most important things a company can do is evoke positive emotions. The more people like you, the more likely they’ll be to purchase from you.

2) Promo Products Inspire Brand Research

If you’re handed a hat with a logo on it, your gut reaction would be to Google the brand and see what they’re all about. You’re not alone, over 75% of people would do the same thing.

3) Your Brand Will Be Remembered

The goal of marketing is to drive conversions. The best way to drive conversions is to stay on top of people’s minds every day, and there’s no better way to do that than through branded products.

If somebody sees your logo all day, they’ll be more likely to consider you for their next purchase. This is why so many companies send things that can be used around the office, like mugs, pens and notepads.

If you’re excited about promo products and can’t wait to get going, great! Here are a few fantastic tips to help you figure out your next steps!

About Us

CG Marketing Group is a talented team of creatives and strategists who can make your business awesome. We like to have fun, but we’re very serious about digital marketing.

To sum us up in a single word — Scrappy. We’re always eager to branch out and apply new tactics to create successful campaigns. Our crew works hard to bring value, get results, and keep our clients happy.

Email Us For A Free Consultation

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