Category: Company News

Encouragement For Our Digital Marketing Clients During COVID-19

“In times of a crisis, average companies fail, good ones survive and great ones transform.” – Unknown Author

One of our partners, Jeremy Lott (President of Sanmar), shared this quote with us along with some thoughts of his own:

“On some days we are average. Most days we are good. But today we have no choice but to be great. I don’t want to sugarcoat things or be overly optimistic. Real people are losing their jobs, many are getting sick, and too many are dying. The next few weeks and months will be hard. Our only chance is to transform.

Let’s do it together. We are here for you.”

This is a profound message. In a time like this, “average” simply isn’t good enough. Even “good” is barely good enough. As a marketing company, we’re not considered essential, but we consider our services essential to your brand. Maybe your particular company is also viewed as a “non-essential” business. But we want you to know that we haven’t forgotten about you or put you on the backburner. To us, you are essential.

CG Marketing Group is open, and that means we’re striving to give you the best service possible. NOT average. People may not be searching for your specific products and services at this time, but they will eventually.

We’re working hard to create great content for your brand so that when the time comes, people will find your website and see an elite level of quality. These are difficult times, but you’re not alone. We’ll all get through this together. In the meantime, here is some advice on how to handle digital marketing in a Coronavirus world.

About Us

CG Marketing Group is a talented team of creatives and strategists who can make your business awesome. We like to have fun, but we’re very serious about digital marketing.

To sum us up in a single word — Scrappy. We’re always eager to branch out and apply new tactics to create successful campaigns. Our crew works hard to bring value, get results, and keep our clients happy.

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Our 900-Mile Midnight Drive for a Customer

It can be tough to explain just how much effort we put into helping customers market their businesses. Thankfully, we were once able to test our limits (and our tires) and come out with a nice little story to tell.

The Job

Several years ago, we had a Minnesota company request training booklets for an event they were hosting in Chicago. This company offered continuing education courses and needed 610 thick booklets printed and shipped to the event center for their participants to use during the seminar.

All went well on our part: we printed and bound the booklets and sent them off to Spee-Dee Delivery in St. Cloud to be shipped out to Chicago. We even sent them to Spee-Dee Delivery a full day earlier than recommended in order to assure their arrival at the training event hosted that Tuesday morning.

But on Monday evening, the customer called our owner, Mark Schmidtbauer, panicking because their booklets hadn’t arrived. Confused, Mark contacted Spee-Dee Delivery, and after an hour of trying to track down the order (at one point with two separate phone lines to each ear), the booklets were found sitting in Spee-Dee’s warehouse, undelivered.

We could have just cursed Spee-Dee Delivery, refunded the customer, and hoped that they would one day do business with us again. But we’re a company that puts in the extra effort that we promise to the customer, and if we’re able to fix an issue, we will.

The Drive

So that evening, Mark drove the 90 minutes to Spee-Dee Delivery, packed his trunk, back seat and front seat with the 610 booklets, and drove 7 hours straight to the event center in Chicago.

There are some important things to know about this Monday evening. It was early September just after dusk, so deer activity between Minneapolis and Chicago is common. There also happened to be a Packers football game that night, and Mark would be sharing the Wisconsin roads with possibly drunk football fans.

But (fueled on Red Bull and 5-Hour Energy) Mark made the drive anyway, arriving at 6:30 am just before the event began. After meeting with the customer and unpacking the booklets, Mark got right back in his car and drove the 450 miles home, thankfully avoiding drunks and deer.

In the end, the customer got their order, their trainees got their booklets, and we got a good story to tell at the annual holiday party. Want to see first hand how much effort we put in for each client? Contact us today.

About Us

CG Marketing Group is a talented team of creatives and strategists who can make your business awesome. We like to have fun, but we’re very serious about digital marketing.

To sum us up in a single word — Scrappy. We’re always eager to branch out and apply new tactics to create successful campaigns. Our crew works hard to bring value, get results, and keep our clients happy.

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