Category: Email Marketing

How Email Marketing Fits Into Your Business

Sending company info and offers via email marketing is an easy way to boost sales. Even the smallest businesses can use email marketing, and it’s often less expensive than for larger companies.

Starting email marketing can seem daunting, but it’s not only simple. But it can be more effective than other marketing.

Does email marketing really work?

Absolutely. 92% of adults on the internet use email and 61% of them say they enjoy promotional emails from their favorite brands. A 2016 report even shows email marketing has an average ROI of 122%.

When customers willingly opt-in for emails, purchases aren’t far behind. Customers can sign up for your emails on your website, social media pages or right in your store.

How we handle your email marketing

It seems like a lot of work, but we’ve been using emails to reach customers for years. Our email team is skilled in writingdesign, automation and strategy, so your emails are created to be as engaging and effective as possible.

We craft each message based on exactly what your customers want to see in an e-blast (single offer or information) or e-newsletter (regularly scheduled product or event updates).

Image demonstrating the difference between an e-newsletter and an E-blast.

You’ll see who opens each email, which links they click on, how many times it was forwarded and more. We can also test which email content is working and what can be changed to get a higher return.

Start your email marketing

The steps are easy. We’ll help:

  1. Gather an email list of customers
  2. Create or use your articles, news or offers
  3. Design and send out an email
  4. Repeat!

For the number of benefits you get from it, email marketing is pretty simple. Even if you don’t have a specific idea of what you want in your email marketing, we’ll build you a plan tailored to your business for the best return. Contact us now to get started.

About Us

CG Marketing Group is a talented team of creatives and strategists who can make your business awesome. We like to have fun, but we’re very serious about digital marketing.

To sum us up in a single word — Scrappy. We’re always eager to branch out and apply new tactics to create successful campaigns. Our crew works hard to bring value, get results, and keep our clients happy.

Learn About Our Digital Marketing Services

How to Spot Scam Emails

At some point, you’ve likely received an email notifying you that your power will be shut off, asking you to login to your account or telling you that you’ve won some money and need to claim it. And though we’d all love to win some extra cash, there’s a good chance these emails are sent by scammers.

As a company who sends out notifications and e-newsletters via email, we feel it’s our job to help you know when you may have a legitimate email and when you have a scam.

How scams emails work

Scam emails (also called phishing emails) are sent by people who are primarily trying to get your money by accessing your accounts, credit card numbers, or personal info.

Unfortunately, scammers have gotten really good at making convincing (but fake) emails. They can even create very real-looking (but fake) webpages that look like they’re from a legitimate company.

Tip: Check the URL of a site if you think it may not be real.

Emails may also have real info and images from an existing company, like phone numbers, logos, and other working links to the company’s website.

In phising emails and sites like these, the scammers will prompt you to take action, whether it’s logging in to your account or entering your credit card info. But their login forms won’t be secure, making it easy to take your info and use it later. They may also just want you to open a file with damaging software.

Check the sender’s email

The easiest way to tell if the sender is actually who they say they are is to look at their email address, not just their display name. To save space on your screen, many email providers will only show the sender’s display name, kind of like their nickname. Instead of showing info@cgpl.com, our email may pop up as CG Marketing Group.

If you want to see the actual email address, hover over the display name or click a prompt to see additional contact info.

This was an actual email we received.

Legitimate brands will have legitimate-looking email addresses. Constant Contact has support@constantcontact.com, not constant-contact.support@support.com. Anything that doesn’t have their actual web address in full (constantcontact.com) is likely not from them.

(Occasionally, however, small businesses with small budgets will only have a Gmail or Yahoo! email account.)

Check the link before clicking

You can look at any link address the same way you look at an email address. An email may say, “To avoid paying this fee, click constantcontact.com/account to log in.” But hovering over the link or copying the link into a Word document may show something different.

This was another email that was actually sent to our company.

If it’s a scrambled mess (aadwentz.fortifyeeks.business.oi) instead of a clean, readable link with the company’s core web address in full, (constantcontact.com/preferences), it may be fake.

Poor spelling and grammar

A lot of scam emails come from countries where English is a second language. These senders will often include spelling, grammar and punctuation errors throughout their email.

Scam emails are everywhere, no matter how ridiculous.

But hey, we all make the occasional spelling misstake. If you spot one misplaced comma, don’t send it to the trash just yet. Use these other tips to check authenticity first:

Think: Does it seem legit?

There are a few questions you should ask yourself should you find a fishy email in your inbox:

Should they be asking this?

Companies will never ask for your password via email, and companies will never ask for credit card or bank info via email.

Would the company handle a situation like this?

Some scam emails may say, “Your request to shut down your bank account has been approved.” Any legitimate company that handles important assets like money, utilities and important info will do more than send you a simple email if you want to take drastic actions.

Does this seem entirely bonkers?

If a Nigerian Prince is asking you for money advice, it’s a scam. If a company you never heard of said you won a house, it’s a scam. If some old lady wants to suddenly give you her life’s fortune, it’s a scam.

Sorry Mrs. Gunaratna, you’re on your own.

What to do

1. Google the actual company and call their phone number (from their website, not the email). Simply ask them if it’s normal for you to receive an email like that. Most of the time, this isn’t the first scam they’ve seen and they’ll be able to help.

2. Report the email. Most email providers have a way to report a fishy-looking email. If nothing else, send the email provider a quick message to the support team to let them know.

3. Don’t bother contacting the scammer. You won’t stop them, and they won’t care if you start yelling.

4. If you don’t want to delete the scam emails, put them in a folder so you can remember what to look for later on.

About Us

CG Marketing Group is a talented team of creatives and strategists who can make your business awesome. We like to have fun, but we’re very serious about digital marketing.

To sum us up in a single word — Scrappy. We’re always eager to branch out and apply new tactics to create successful campaigns. Our crew works hard to bring value, get results, and keep our clients happy.

Your Guide to Easy, Last-Minute Holiday Marketing

Once again, the holiday season appeared out of nowhere, and while most of us are just now swapping our sandals for sweaters, shoppers are already working their way down their shopping lists.

With Christmas on the horizon, there may not be time for you to make an in-depth campaign to reach every last customer, but here are a few easy ways to get under a few more Christmas trees this year.

Promotional emails

The average ROI for email marketing is 122% (no typo here – that’s one hundred and twenty-two percent!), which makes sense when it only takes one click from email to website to learn about or buy a product.

If you have a list of email subscribers or already send promotional emails, consider sending one or two before Christmas. Depending on your list size, it may even be free: there’s no charge for MailChimp’s email marketing if you send to less than 2,000 email addresses.

Just make sure your promotional emails have a purpose, a good design (check out some of MailChimp’s or Constant Contact’s templates), and a well-written message.

Digital advertising

A common myth among business owners is that online advertising is too big to easily handle. From ad design to placement to measuring, it can seem overwhelming if you’re new to the game.

Luckily, there are two simple ways to get your digital ad out in front of holiday shoppers, and they don’t include long contracts and weeks of planning. In fact, your ads can start running in a few hours or less.

Social Media

Every day, over one billion people log on to Facebook, 400 million to Instagram, and 100 million to Twitter. For comparison, the Mall of America’s parking lot can only hold 12,750 cars (and some bicycles).

With a huge population and constant activity, social media is a great place to advertise, and each social media site makes it easy for small businesses to start running ads.

It’s actually hard to avoid advertising prompts from Facebook. Head to your company page and see a Promote button on the left, an Advertise Your Business link in the middle, and mock ads in your newsfeed that are ready to run with a few clicks.

You just need to select your audience, choose your wording, and decide how much you want to spend (as little as $10 can go a long way). Other sites like Twitter, Instagram and Pinterest have similarly easy ways to get in front of potential customers.

Google AdWords

Advertising on Google involves a little more organization, but takes out the need to have an appealing photo. Google ads are created to look like normal search results posts, but with a green Ad tag on the left.

Create a Google account, log in to AdWords, and select wording, budget and which keywords your customers may type in when searching for your product. Just don’t forget to set an end date if your ads are holiday-specific.

Website landing page

With all of that email marketing and digital advertising, you’ll need a solid website or landing page to send your users to. Your webpage needs to have an attractive design, clear messaging and an easy route that leads those last-minute shoppers to a purchase.

Social media

Aside from advertising on social media, simple posts from your company pages and accounts can show off products and create brand awareness. And while posts won’t get the same reach to new customers as social media ads, they can still be valuable in your holiday marketing. Try a few of these ideas for boosting sales:

  • Post photos of products
  • Talk about how your staff is preparing for the holidays
  • Post links to your website and product pages
  • Show off your store or office holiday decorations
  • Post an offer or discount

First steps to last-minute holiday marketing

Need help implementing these marketing tactics? We can handle your marketing while you focus on your business.

About Us

CG Marketing Group is a talented team of creatives and strategists who can make your business awesome. We like to have fun, but we’re very serious about digital marketing.

To sum us up in a single word — Scrappy. We’re always eager to branch out and apply new tactics to create successful campaigns. Our crew works hard to bring value, get results, and keep our clients happy.

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