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Category Archives: Strategy


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  • 4 Ways to Market a Small Company
    March 12, 2020

    4 Ways to Market a Small Company

    You ever look at marketing advice and feel like you’re not the target audience? “Simply put a video on YouTube and get thousands of views and boosted website traffic!” Ok, great. Now all ...

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  • How To Develop A Marketing Plan
    February 27, 2020

    How To Develop A Marketing Plan

    You’ve been running your small business for a while, but things are getting more complicated. Maybe you’ve been experiencing more growth than anticipated. Or, perhaps you’re not growing enough ...

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  • What The Google BERT Update Means For Your SEO Strategy
    October 31, 2019

    What The Google BERT Update Means For Your SEO Strategy

    Google recently introduced BERT. Sorry, not you, Bert. We’re talking about a pretty big algorithm update called “Bidirectional Encoder Representations from Transformers”. This article do...

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  • How To Define Your Target Audience
    September 24, 2019

    How To Define Your Target Audience

    Nearly every business needs print or digital marketing, but to avoid wasting ad dollars on the wrong potential customers, you’ll need to know exactly who to target. Here are some ways to define you...

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  • 5 Tips For Marketing To Generation Z
    September 18, 2019

    5 Tips For Marketing To Generation Z

    “Kids nowadays! These damn millennials rabble rabble rabble!” Settle down there, dude. Put down those fists of rage. You’re pointing them at the wrong group anyway! People under 25 aren’t ...

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  • Why Your Company Needs An Integrated Marketing Strategy
    July 11, 2019

    Why Your Company Needs An Integrated Marketing Strategy

    Keyword rankings aren’t worth a damn by themselves anymore. Seriously, they’re not. Even if your analytics show you in the #1 spot for a given keyword, there’s a good chance you’re still appe...

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  • How To Hire A Marketing Agency
    June 12, 2019

    How To Hire A Marketing Agency

    I’m gonna let you in on a secret ... There is no secret sauce for marketing! People think the perfect marketing solution is just around the corner. They constantly jump from agency...

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  • 5 Mistakes in Your Ads That Keep Customers Away
    July 19, 2018

    5 Mistakes in Your Ads That Keep Customers Away

    It’s not hard to find a place for your advertisements—websites, social media and mailers (to name a few) are all great places for reaching your customers. But is your ad itself ready to be shown ...

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  • How Businesses Use Google For Growth
    April 24, 2018

    How Businesses Use Google For Growth

    Google is one of the biggest tech companies in the world, but few business owners know just how many easy and free tools Google has to promote your company. Here’s a list of some Google tools yo...

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  • Common Marketing Terms (and What They Mean)
    January 23, 2018

    Common Marketing Terms (and What They Mean)

    Every industry has their own list of unique terms and phrases, but no jargon is more rapidly added to than in marketing. With new web products and techniques for promotion constantly being developed,...

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