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Category Archives: Strategy


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  • Optimizing Your Google My Business For COVID-19
    May 14, 2020

    Optimizing Your Google My Business For COVID-19

    Everyone looks to the internet for answers. They’re also shifting their searches to be more localized (e.g., “Grocery store near me.” or “Grocery store in my city.”). To adjust to this real...

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  • Digital Marketing For Lawyers
    April 29, 2020

    Digital Marketing For Lawyers

    Hey, lawyers! Ready to get your name out there and show the world how awesome you are? Good! We’re here to help you dominate in your practice area. Your website will get to the top of every Google ...

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  • Encouragement For Our Digital Marketing Clients During COVID-19
    April 14, 2020

    Encouragement For Our Digital Marketing Clients During COVID-19

    "In times of a crisis, average companies fail, good ones survive and great ones transform." - Unknown Author One of our partners, Jeremy Lott (President of Sanmar), shared this quote with us along...

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  • How To Handle Digital Marketing In A Coronavirus World
    March 31, 2020

    How To Handle Digital Marketing In A Coronavirus World

    There’s no sugarcoating it, this pandemic sucks and it doesn’t look like it’ll slow down anytime soon. The good news in Minnesota is that people are doing a good job of staying home and practic...

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  • 4 Ways to Market a Small Company
    March 12, 2020

    4 Ways to Market a Small Company

    You ever look at marketing advice and feel like you’re not the target audience? “Simply put a video on YouTube and get thousands of views and boosted website traffic!” Ok, great. Now all ...

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  • How To Develop A Marketing Plan
    February 27, 2020

    How To Develop A Marketing Plan

    You’ve been running your small business for a while, but things are getting more complicated. Maybe you’ve been experiencing more growth than anticipated. Or, perhaps you’re not growing enough ...

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  • What The Google BERT Update Means For Your SEO Strategy
    October 31, 2019

    What The Google BERT Update Means For Your SEO Strategy

    Google recently introduced BERT. Sorry, not you, Bert. We’re talking about a pretty big algorithm update called “Bidirectional Encoder Representations from Transformers”. This article do...

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  • How To Define Your Target Audience
    September 24, 2019

    How To Define Your Target Audience

    Nearly every business needs print or digital marketing, but to avoid wasting ad dollars on the wrong potential customers, you’ll need to know exactly who to target. Here are some ways to define you...

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  • 5 Tips For Marketing To Generation Z
    September 18, 2019

    5 Tips For Marketing To Generation Z

    “Kids nowadays! These damn millennials rabble rabble rabble!” Settle down there, dude. Put down those fists of rage. You’re pointing them at the wrong group anyway! People under 25 aren’t ...

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  • Why Your Company Needs An Integrated Marketing Strategy
    July 11, 2019

    Why Your Company Needs An Integrated Marketing Strategy

    Keyword rankings aren’t worth a damn by themselves anymore. Seriously, they’re not. Even if your analytics show you in the #1 spot for a given keyword, there’s a good chance you’re still appe...

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