At the beginning of 2018, Facebook started changing how business’ posts show up for Facebook users. What does this mean for you? Take a look at the basics of Facebook and what changes were made to business accounts.
Facebook’s News Feed doesn’t show you posts in chronological order. The order and frequency of your News Feed are set to your interests based on a few factors:
Facebook adjusts your News Feed so that it’s more interesting to you, and not just random articles and posts that you don’t care about.
At the beginning of this year, Facebook announced they were touching up the way they adjust your News Feed. Facebook founder Mark Zuckerberg said users have complained that posts from business, brands and media are too frequent, and are “crowding out the personal moments that lead us to connect more with each other.”
Facebook wants to urge people to have discussion and interaction with other users instead of just blindly watching a video or scrolling through an article. In a way, this is how Facebook has always been. Instead of a place to go read a random dump of articles, it was created to connect people together.
“Pages making posts that people generally don’t react to or comment on could see the biggest decreases in distribution. Pages whose posts prompt conversations between friends will see less of an effect.”
If you strategize your posts, you can still be seen often in users’ News Feeds. Facebook says businesses should create posts that “encourage meaningful interactions between people.” Here are a few ways to do that:
Users can also set their Facebook to show more of whichever businesses they want by going to the See First tab in their News Feed Preferences. (You can encourage your followers to do this, but it hasn’t worked very well in the past.)
Avoid “engagement-bait” posts that say things like, “Like and Share if you LOVE sandwiches!” and “Share this post for a chance to win tickets!” In December, Facebook began demoting these types of posts.
After this news, we’ve definitely changed how we strategize our own and our clients’ Facebook posts. With changes like these, it can be tough to keep up with social media tactics. If you need a hand in reaching your audience on social media, let us know!