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How Email Marketing Fits into Your Business

December 04, 2018

How Email Marketing Fits into Your Business

Sending company info and offers via email marketing is an easy way to boost sales. Even the smallest businesses can use email marketing, and it’s often less expensive than for larger companies.

Starting email marketing can seem daunting, but it’s not only simple. But it can be more effective than other marketing.

Does email marketing really work?

Absolutely. 92% of adults on the internet use email and 61% of them say they enjoy promotional emails from their favorite brands. A 2016 report even shows email marketing has an average ROI of 122%.

When customers willingly opt-in for emails, purchases aren’t far behind. Customers can sign up for your emails on your website, social media pages or right in your store.

How we handle your email marketing

It seems like a lot of work, but we’ve been using emails to reach customers for years. Our email team is skilled in writingdesign, automation and strategy, so your emails are created to be as engaging and effective as possible.

We craft each message based on exactly what your customers want to see in an eblast (single offer or information) or e-newsletter (regularly scheduled product or event updates).

Image demonstrating the difference between an e-newsletter and an E-blast.

You’ll see who opens each email, which links they click on, how many times it was forwarded and more. We can also test which email content is working and what can be changed to get a higher return.

Start your email marketing

The steps are easy. We’ll help:

  1. Gather an email list of customers
  2. Create or use your articles, news or offers
  3. Design and send out an email
  4. Repeat!

For the number of benefits you get from it, email marketing is pretty simple. Even if you don’t have a specific idea of what you want in your email marketing, we’ll build you a plan tailored to your business for the best return. Contact us now to get started.

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