You’ve been running your small business for a while, but things are getting more complicated. Maybe you’ve been experiencing more growth than anticipated. Or, perhaps you’re not growing enough and you need to figure things out ASAP.
Creating a solid marketing plan can help grow your business to the next level. Here are a few elements you’ll need to cover when developing your marketing plan:
SWOT Analysis: An examination of your company’s strengths, weaknesses, opportunities, and threats. You need to have a firm grasp of who you are before you can improve.
Competitive Analysis: There are tools that can help you look at your competitors’ digital footprint. You can learn how they’re finding success to assist you in developing your own strategy.
Products & Services: What do you offer and why should people choose your products/services over your competitors? You’ll need to be able to answer this question honestly before you can create a solid brand.
Target Markets, Key Demographics, & Geographic Locations: A major part of marketing success is ensuring your targeting is on point. If you’re delivering your marketing to the right people at the right time in the right locations through the right channels, you’ll be setting yourself up for higher conversion rates.
Costs & Potential For ROI: The marketing strategies you use depend on your company’s budget. It’s critical to pinpoint the channels that have given you the most success so far and determine where you could see the most bang for your buck.
Goals: What are you trying to achieve with your marketing strategy? This can include brand awareness, form submissions, phone calls, website traffic, and more. A clear goal makes it easier to create the best branding content to gain ROI.
Implementation Phase Planning: Marketing campaigns need to be calculated. It’s not just a matter of throwing out a white paper and hoping things work out. You’ll need to plan out when you want to launch campaigns and the order of the content that goes along with them.
Brand & Style Guide: Your identity is everything. Colors, personality, tone, and a whole bunch of other factors are crucial to drawing in potential customers and making a connection.
Tagline & Marketing Message: What you say matters. Quality messaging can make you stand out from competitors and hook people. The more eyes you have interested in your content, the more likely you’ll be to get conversions.
These are only a few of the components of a marketing plan. If you need help creating a marketing plan, we’re your solution!
We’re a print and digital marketing agency in Burnsville, Minnesota and we’re passionate about helping small businesses. Our team of strategists, designers, writers, and developers can help you define your brand and grow your audience.