Everyone looks to the internet for answers. They’re also shifting their searches to be more localized (e.g., “Grocery store near me.” or “Grocery store in my city.”). To adjust to this reality, businesses need to modify their digital marketing strategies.
With the coronavirus pandemic (COVID-19) causing major problems in the economy and daily life, it’s more important now than ever to have up-to-date messaging and profiles. Here are a few quick tips for communicating with your customers:
Our primary focus for this blog will be Google My Business. If you’re completely new to Google My Business, please read this blog post first. If you’re familiar with Google My Business and are ready to learn more, let’s dive in!
Businesses around the world are feeling the impact of COVID-19. They’re implementing changes to their cleaning processes and hours of operation, along with shifting to remote work and delivering products and services through online channels. Customers are increasingly looking online for the status of local businesses, and their first stop is often Google My Business and Google Maps. Here are some tips:
1) New Google Post type for the COVID-19 update section. Add a message and update every 14 days.
Here’s an example of the copy we write for these posts:
“Just a friendly reminder: As of 5/11/2020, Creative Graphics remains open during our regular business hours (M-F, 7:30 AM – 4 PM). We’re taking necessary precautions to keep our staff and customers safe, but we’re here for your business during this difficult time.”
Businesses are also allowed to update their name with “delivery only” or “curbside pick-up only”.
2) The Temporarily Closed feature is available in the info section of the dashboard. Using this feature does not affect visibility or rankings. This is especially helpful for gyms, eye clinics, and other businesses that can’t currently operate under COVID-19 restrictions. Here’s an example of a temporarily closed listing:
If you’ve been fairly active with your Google My Business profile, that’s great! However, there have been some changes since the pandemic started. Here are some temporary updates and changes Google has made so far:
Bing Local also now has a specific COVID update option as well. The Bing Places portal has launched some new features to help your business respond to the COVID-19 pandemic with updates for your customers on your Bing search listing.
There has been a lot of disruption to regular business operations and there will likely be more to come. That’s why it’s crucial for your business to communicate effectively with your current and potential customers through all social media channels, Google My Business, and Bing.
We’re a print and digital marketing agency located in Burnsville, Minnesota and we’re passionate about helping small businesses. Our team of strategists, designers, writers, and developers can help you define your brand and grow your audience.