Small Business Saturday is a day to celebrate local, independent businesses across America. The holiday, created by American Express, takes place one day after Black Friday and two days before Cyber Monday, giving the little guys as much shopping attention as big retailers.
The holiday has grown from a simple ad campaign to a multi-billion dollar day-long event in only eight years. This year, Small Business Saturday takes place on November 24th.
1. The first Small Business Saturday took place in 2010. American Express, along with Boston Mayor Thomas Menino and the National Trust for Historic Reservation, introduced the event to the nation.
2. The holiday has been officially recognized by the U.S. Senate. Just one year after the first event, the U.S. Senate passed a resolution of support for the day.
3. Last year, shoppers spent $12 billion. The total estimated spend includes independent retailers and restaurants.
4. Over 100 million people spent the day shopping small. In 2015, 95 million customers purchased products from small businesses on the holiday, and 112 million in 2016.
With small businesses accounting for 99% of all businesses in the country, Small Business Saturday is a huge opportunity for business owners to come together and urge consumers to shop small.
Free Marketing Materials
American Express lets you easily design marketing materials on their website for in-store displays or digital marketing. Don’t have the time? You can also download pre-designed materials.
Show Your Involvement
Offer a Deal
We also suggest you run a promotion or offer a deal to attract customers. A simple discount and clever wording (“free doll for shopping small”) can multiply your crowds.