1. What is SEO and why is it important to my business?
SEO stands for Search Engine Optimization. In a nutshell, SEO is the art and science of driving traffic to your website through the search engines such as Google, Bing and Yahoo. It’s important to stay competitive and to increase online rankings visibility.
2. What is the difference between SEO and SEM?
SEO stands for Search Engine Optimization and refers to your “organic” or “natural,” non-paid listing on Google and other search engines. SEM stands for Search Engine Marketing and refers to your “paid” advertising or ads on Google and other search engines.
3. What is pay-per-click (PPC) advertising?
Pay-per-click (PPC) is a type of digital advertising. PPC means you bid on and pay for your ad to show up higher on search engines such as Google and Bing. You only pay when your ad is clicked on. The Google PPC platform is called AdWords and anyone can use it.
4. I get calls daily saying my business profile isn’t listed on Google and is not verified. What is a Google Profile and how do I get my profile “verified”?
Google has a business profile platform called Google My Business, and in order to show up in the map listings on the search engine results page, you must have a “verified” profile on Google.com/mybusiness. Go to this URL and list your business and its credentials then click on verify. Google will either send you an automated phone call with a pin number to enter into the profile page or will mail you a postcard with your pin number. A Google rep will never call you directly about unverified accounts. These calls are scams and solicitation for business.
5. What’s the difference between digital marketing and digital advertising?
Digital marketing encompasses all forms of promoting your business through online communications, such as social media interaction, email promotions, your website and digital advertising.