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Integrated Marketing

What Is Integrated Marketing?

Integrated Marketing is a marketing tactic that combines print, personalization and digital content to increase your sales and improve your marketing results. It starts with a custom strategy that includes both traditional and digital marketing.  It can include many channels such as email, direct mailing, social, and digital advertising and ends with immediate outcome reporting.

Crafting your Strategy

We start off by meeting with you to discuss your company goals, conduct database research, and begin to develop a unique strategy.

Next, we design a program to elevate your marketing results by using a digital strategy combined with personalized mailing and email marketing customized to each individual. Website landing pages will be created to record customer response to the touchpoints.

To remain RELEVANT, you need to be EVERYWHERE your current and prospective customers are.

Data Modeling

Our data modeling tool is an automated, easy-to-use tool that statistically profiles your best customers. Within minutes, your house file is matched against a comprehensive database of U.S. businesses or consumers to create a customized market penetration analysis. The strength of it lies in the consumer and business demographic overlays that reveal more detailed information about your customers. This allows you to market to them, and to new prospects, more effectively. In three simple steps, you can purchase a list of prospects in your specific trade area that look just like your best customers!

Large Venue IP Targeting

Market to consumers at specific places and times

 

Sports Venue

1

Serve targeted digital ads to prospects while they’re connected to WiFi at chosen venues

College Campus

2

Identify target location: sporting event, concert, convention, hotel, college campus, airport, trade show, etc.

Digital Array

3

Once the venues are determined, a proprietary algorithm identifies the venue’s IP addresses

Office Space

4

Digital banner ads are served to the venue attendees that are connected to the facility’s WiFi

Venue Replay

Target retroactively with digital ads to consumers that have visited specific locations in the past – as far back as 6 months ago

 

1

Reach an audience that has visited a specific venue, but is no longer at the location

2

Once the venues are determined, the device IDs of users that searched the internet and received an ad placement via the venue’s WiFi are inventoried

3

Digital banner ads can be served to those laptops, tablets, and mobile devices at home or at the office

Website Visitor Targeting

Identify & Engage Anonymous Website Visitors Like Never Before

 

Gain access to a new source of leads that were previously unavailable

Make your SEO, SEM, Adwords, and PPC investment pay off

Combine data intelligence and marketing strategy for improved results

Communicate with visitors that have shown intent

Understand the journey your customers take with your brand

Show relevance in future communications

1

Identification

The visitor that showed interest in you is identified when their contact info is matched and the complete contact record is exported

2

Act Instantly on Results

Using the data provided, Creative Graphics can assist you in engaging through multiple channels to connect with the same visitor that showed interest by going to your website

3

Maximize Your Ad Performance

Once the campaign begins, the recipient will see your brand-specific messages and offers through your desired channels, which could include direct mail, email, digital display, and paid social media advertising

People watching a phone

Identification

The visitor that showed interest in you is identified when their contact info is matched and the complete contact record is exported

Relevance sparks conversions

Enticed by the personalized marketing messages that contain relevant content previously viewed online, the recipient completes a purchase

4

Expand Data Intelligence

You benefit from seeing the recipient return to your site to explore additional product and service offerings; thus continuing the multichannel marketing cycle

5

We’re committed to growing your business by combining online technology tools with traditional print advertising.

Data Modeling

B2C Prospect Data, B2B Prospect Data

Postal/Mailing addresses and campaigns

Email addresses and campaigns

Digital Retargeting

Social Matching campaigns

SEO, Paid Search

Website Visitor Targeting

Graphic Design

Copywriting

Web Development

Web Optimization

Content Marketing / Blogging

Results Reporting and Analysis

 

About Creative Graphics – Integrated Marketing Agency In The South Metro

We’re not like other companies. We’re an integrated marketing agency in Burnsville, Minnesota and we’re passionate about helping other small businesses. Our team of strategists, designers, writers and developers can help you define your brand and grow your audience.

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