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Marketing Mentor: How It Works

Picture of a marketing team developing a plan.

What is the Marketing Mentor program? We’re glad you asked!

Our process is cyclical. We will work with you to repeatedly meet new goals and improve your marketing plans, with the central goal of driving your bottom line.

During your Marketing Mentor relationship, we will continually:

Graphic demonstrating the cyclical process of our Marketing Mentor program.

Research your brand, objectives, and opportunities

Identify your competitive advantages

Craft your marketing plan

Implement marketing tasks

Measure and report the results, and adjust as needed

Analyze your marketing process and improve and execute new strategies as needed

| Elements of the marketing mentor program

Planning

  • Market research
  • Competitive analysis
  • Develop a value proposition
  • Create media and marketing plan
  • Define timetable and budget

Design

  • Graphic design
  • Copywriting
  • Brand identity
  • Website design and development

Digital

  • Email marketing
  • Social media
  • Pay-Per-Click
  • Search Engine Optimization (SEO)

Execution

  • Carry out marketing plan
  • Host and maintain your website
  • Update and optimize website
  • Implement and manage tactics

Measurement

  • Analytics tracking
  • Monthly reporting
  • Evaluation of progress and goals
  • Monitor and adjust for effectiveness

| Why It Works

We want to see your business succeed. Our Marketing Mentor program isn’t just an owner’s manual that we drop in your lap, leaving you to do the work. Our team develops and carries out each aspect of how you reach your customers.

We’ll meet periodically to review the progress and results and work to keep efforts on time and on target. This program ensures that you can keep your business’s marketing plan on track with minimal effort but with outstanding results.

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