Branding is how you convey your business to the customer on paper, through a screen and every time they think about your company.
A well-branded company can have a strong representation that attracts customers and grow sales.
Your company’s brand can largely be defined by imagining if your company was a person. We consider who your company “talks” to, how they interact, and how they look. From this, we develop a branding guide to be used whenever your company has something to say online or in print.
We strategically give your company a brand that will both make you unique and a strong player in your industry. We consider things like if your company can explain things better than others, if it should be professional or more personable, or if it portrays a witty friend or an inspirational mentor.
The design in your brand isn’t just limited to your logo. Your design should be strong, unique and consistent across your business cards, in-store displays, website – anything that is associated with your company.
The function of a logo has been used for thousands of years, from Roman banners to farmers branding their cattle. Today, every company that wants to be recognized has a logo.
We’ll design a logo for you that is unique and appropriately reflects your brand’s personality. Our graphic designers take into account your industry, your services and what your customers will react to.
Colors can say a lot about what your business says. Strong blues are good for some while pastel yellows are better for others. We make sure your colors are as unique as possible and aren’t used by well-recognized companies.
A typeface is a style of letters, commonly called a font. Our designers choose typefaces that fit a company’s messaging and personality. A tall and thin typeface will portray one expression, while a wide and flowing typeface says something completely different.
If your company was a person, how would they talk to their friends and to strangers? How would they explain something or tell a joke? Our copywriters consider questions like these when creating a voice guide for your business.
We also check and double-check the grammar, punctuation and clarity that come from your print and digital marketing materials.
Taglines are the short phrases that sit near a logo (Nike’s “Just Do It.” or McDonald’s “I’m Lovin’ It”). If your company needs a tagline, we’ll create one that is memorable, effective, and all around fun to say.
(Slogans, on the other hand, are lines that are a part of a temporary ad campaign, like McDonald’s “One is the tastiest number.” to promote their dollar menu. We do these, too.)