Personalization popular and easy to implement with modern technology. We use variable data printing to personalize direct mail pieces so that each recipient gets a slightly different offer, image or information.
Variable data printing (personalized mail) can have a huge effect on the actions of your customers. A postcard mailer with the customer name can increase a connection. A coupon with a higher offer can increase the chance of a purchase by a customer who hasn’t been into your store in a while.
Personalized mail can even benefit event invites. Colleges often use the same mail pieces for alumni events but change each “Class of 19XX” year for the recipient.
We can personalize the following in your direct mail campaigns:
This process works for more than just mailing. If you’re hosting an event with printed handouts, you can specify each name, numeric or graphical code, and more.
We’re not like other marketing companies. We’re a print and digital marketing agency in Burnsville, Minnesota and we’re passionate about helping other small businesses. Our team can help you by designing custom direct mail marketing materials for your company and using variable data printing to make them to your exact specifications.